OUR STORY

 

 

CLUB VENUS IS A FASHION COLLECTIVE BASED IN NAARM/MELBOURNE. AN INDIVIDUALLY OWNED AND FEMALE RUN BUSINESS, CLUB VENUS HOPES TO MELD THE UNDERWORLD OF THE NINETIES RAVER AND FUTURISTIC FEMME, THROUGH LOCALLY PRODUCED COLLECTIONS.

WELCOME TO THE CLUB.

@CLUBVENUS__

The brands identity underwent a complete overhaul in late 2020, prompted by the transitory state facing the planet: the global pandemic. Recognising the undeniable opportunity for change, owner and founder Charlotte England re-identified what it was to be a small-slow fashion business in a sea of fast fashion. This was the time for a radical and necessary shift in fashion. COVID-19 shed light onto the temporary nature of the fashion industry and its unsustainable practices. Now more than ever, was it imperative to incite and continue changing mindsets towards fashion consumption.

 

Formally known as Venus Blooms, Club Venus represents three years of accumulated skill, design aesthetics and conscious practice. 

A creative outlet radicalised into a fashion collective, for all to enjoy. 

Follow the journey as it continues to grow and for more behind the scenes on what it takes to run a small fashion business:

@CLUBVENUS__

CLUBVENUS.COM.AU

 

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