SUSTAINABILITY AND ETHICS

 

OUR CONSISTENT AND COMMITTED APPROACH FOR CONSCIOUS DECISION MAKING, FEEDS EACH NEW COLLECTION AND FORMS THE BASIS OF OUR IDENTITY. AS A SMALL BUSINESS, CLUB VENUS NEEDS TO DEMOLISH PREVIOUS NORMS IN THE INDUSTRY AND CONSTRUCT NEW, MORE ETHICAL AND SUSTAINABLE IDEALS. EDUCATION ON THE IMPACTS OF THE INDUSTRY AND TRANSPARENCY TO HOW WE OPERATE IS FUNDAMENTAL TO OUR VISION OF A NEW WORLD FASHION ORDER.

CLUB VENUS IS MADE IN NAARM (MELBOURNE) IN OUR BRUNSWICK HOME-STUDIO, IN EXTREMELY SMALL QUANTITIES. BASICS SUCH AS T-SHIRTS AND SWEATSHIRTS THAT WE SCREEN-PRINT IN HOUSE, ARE SOURCED AT AN ETHICALLY ACCREDITED FACTORY BASED IN RESERVOIR THAT USES LOCALLY MILLED FABRICS.

WE ARE CURRENTLY FOCUSING ON EXTENDING OUR RANGE OF BEST-SELLERS WITH MORE SUSTAINABLE FABRICS AND MATERIALS, AS FABRIC PRODUCTION HAS THE LARGEST ENVIRONMENTAL IMPACT DURING A GARMENT’S LIFE CYCLE. WE ARE INTRODUCING MORE TEXTILES ORIGINATING IN RENEWABLE OR RECYCLED SOURCES INTO OUR COLLECTIONS SUCH AS CELLULOSE BASED HEMP, BAMBOO AND ORGANIC COTTON. WE ALSO UTILISE RECYCLED POLYESTER (RPET) AND NYLON INSTEAD OF ITS VIRGIN ALTERNATIVE, GIVING A SECOND LIFE TO LANDFILL DESTINED PLASTIC.

OUR METHODS OF PRODUCTION ALSO UTILISE MINIMAL/ZERO-WASTE PATTERN CUTTING, WITH ANY SCRAP PIECES OF FABRIC DESTINED TO FILL CUSHIONS OR TO MAKE KEYCHAINS.

OUR CUSTOMERS ARE BASED ACROSS AUSTRALIA AND THE GLOBE. THE POSTAL SERVICE CONNECTS US ALL BUT HAS AN UNDENIABLE CARBON FOOTPRINT. WE TRY TO MITIGATE OUR IMPACT BY OFFERING LOCAL DROP-OFFS, 100% COMPOSTABLE MAILER BAGS AND RECYCLED/MINIMAL PACKAGING MATERIALS.

WE ARE CURRENTLY PHASING OUT OUR OFFERING OF SUNGLASSES, JEWELLERY AND ACCESSORIES TO FOCUS ON ETHICAL CLOTHING PRODUCTION.

AS THE BUSINESS GROWS, WE AIM TO IMPLEMENT MORE SUSTAINABLE INITIATIVES INTO OUR FASHION PROJECT. IF YOU WOULD LIKE TO REACH OUT AND OFFER ANY SUGGESTIONS ON HOW WE COULD IMPROVE ON OUR ROAD TO SUSTAINABILITY, PLEASE DROP AN EMAIL AT SALECLUBVENUS.COM.AU. 

WHAT DOES IT ALL MEAN.

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